Over 13 million American kids will be bullied this year, making it the most common form of violence experienced by young people in the nation. The feature documentary film ‘Bully‘ brings human scale to this startling statistic, offering an intimate, unflinching look at how bullying has touched five kids and their families. Produced and written by Cynthia Lowen and directed by Lee Hirsch, ‘Bully’ was theatrically released by The Weinstein Company in the spring of 2012, and also appeared on Independent Lens, Netflix and numerous other television and video-on-demand outlets. Lauded by critics, ‘Bully’ was nominated for two Emmys for Best Documentary Film and Outstanding Information Programming. The film was also shortlisted for the Oscars and received an Alfred I. duPont-Columbia Award for Excellence in Journalism, as well as the Stanley Kramer Award from the Producers Guild of America, the True Life Fund Award, the Cinema Eye Audience Choice Award, the Emery Award, the Bergen Film Festival Audience Award and more.
Drawing on the powerful responses to the film, Cynthia co-created The Bully Project Social Action Campaign, a collaborative effort in partnership with organizations, foundations, brands and corporate sponsors, sharing a commitment to ending bullying and transforming society. Partners included Adobe, the American Federation of Teachers, Autism Speaks, BBYO, the Cartoon Network, DoSomething.org, Facing History and Ourselves, GLSEN, JPMorgan Chase, Human Rights Campaign, the National Center for Learning Disabilities, Sears, the United Federation of Teachers and many more. The campaign engaged over five million students in a free community screening program and was screened at The White House where President Obama announced his support for the Safe Schools Improvement Act. The immense cultural influence of ‘Bully’ and the associated impact campaign was featured in a 1-hour CNN special hosted by Anderson Cooper called ‘The Bully Effect.’